The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Real Estate
Award
Agency
Client
Title
Category
Annual ID
Never Become a Former New York
Agency: Mother / New York + StreetEasy / New York + Canvas Worldwide / New York
Client: StreetEasy Category: Use of Humor
Kulturhavna – An identity shaped by people
Agency: ANTI / Oslo
Client: Sørsida Utvikling AS Category: Brand Identity / System
Christmas Not War
Agency: ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Dontstop PR agency / Kyiv + Forma Production agency / Kyiv
Client: Concrete by Kovalska Category: Single Region or Market / CSR
Christmas not war
Agency: ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Denol web studio / Kyiv + Forma Production agency / Kyiv
Client: Concrete by Kovalska Category: Out of Home / Series
The Boy and the Moon
Agency: Human + Ruffian / Los Angeles + Watson & Co / New York
Client: Forma Category: Original Music / Score - Short Form
Christmas not war
Agency: ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Denol web studio / Kyiv + Forma Production agency / Kyiv
Client: Concrete by Kovalska Category: Experiential & Installations / Brand Installations
Christmas not war
Agency: ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Dontstop PR agency / Kyiv + Forma Production agency / Kyiv
Client: Concrete by Kovalska Category: Out of Home / Brand Installations
Christmas Not War
Agency: ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Denol web studio / Kyiv + Forma Production agency / Kyiv
Client: Concrete by Kovalska Category: Experiential / Brand Installations
Shared Safety
Agency: Hoban Construction / Seoul + Pluxity / Seoul + Paulus Co., Ltd. / Seoul + Hidden Figures / Seoul
Client: Hoban Construction + Pluxity Category: Digital Design
Christmas not war
Agency: ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Denol web studio / Kyiv + Forma Production agency / Kyiv
Client: Concrete by Kovalska Category: Experiential & Installations / Experiential & Immersive
Shared Safety
Agency: Hoban Construction / Seoul + Pluxity / Seoul + Paulus Co., Ltd. / Seoul + Hidden Figures / Seoul
Client: Hoban Construction + Pluxity Category: Integrated Digital & Physical Product / In-Market
The Journey
Agency: Blacksmith / New York + FIG / New York + Epoch Films / New York
Client: Zillow Category: Visual Effects / Single
Mori Building Brand movie DESIGNING TOKYO
Agency: Dentsu Inc. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client: Mori Building Co., Ltd. Category: Moving Image / Single
Mori Building Brand movie DESIGNING TOKYO
Agency: Dentsu Inc. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client: Mori Building Co., Ltd. Category: Craft - Visual Effects / Single
Mori Building Brand movie DESIGNING TOKYO
Agency: Dentsu Inc. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client: Mori Building Co., Ltd. Category: Craft - Editing / Single
Space to Create
Agency: Ogilvy / Hong Kong
Client: Foundry 852 Category: Typography / Dynamic / In Motion
Mori Building Brand movie DESIGNING TOKYO
Agency: DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client: Mori Building Co., Ltd. Category: Craft - Direction / Single
Real Estate Phil’s-osophies
Agency: Arnold Worldwide / Boston + HAVAS SPORTS & ENTERTAINMENT / Boston
Client: National Association of Realtors Category: Brand Transformation
Define the Difference
Agency: Ogilvy Group Thailand / Bangkok
Client: Noble Development Public Category: Consumer - Collateral Design / Promotional Items - Single or Series
Define the Difference
Agency: Ogilvy Group Thailand / Bangkok
Client: Noble Development Public Category: Innovation - Package Design / Package Design
Define the Difference
Agency: Ogilvy Group Thailand / Bangkok
Client: Noble Development Public Category: Consumer - Collateral Design / P.O.P. & In-Store - Series
Barcode Visual Identity
Agency: ANTI / Oslo
Client: Oslo S Utvikling, DNB Eiendom, KLP Eiendom, Braathen Eiendom Category: Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
The House of Clicks
Agency: Hemnet / Stockholm + Prime - A Weber Shandwick Company / Stockholm + United Minds / Stockholm + Tham & Videgård Arkitekter / Stockholm
Client: Hemnet Category: Consumer - Data Visualization / User Generated Content
Award:
2025 Out of Home Merit Award
Agency:
Mother / New York + StreetEasy / New York + Canvas Worldwide / New York
Client:
StreetEasy
Title:
Never Become a Former New York
Category:
Use of Humor
Annual ID:
OS25_OH093M
Award:
2025 Design Merit Award
Agency:
ANTI / Oslo
Client:
Sørsida Utvikling AS
Title:
Kulturhavna – An identity shaped by people
Category:
Brand Identity / System
Annual ID:
OS25_DE049M
Award:
2023 Creative Effectiveness Silver Pencil
Agency:
ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Dontstop PR agency / Kyiv + Forma Production agency / Kyiv
Client:
Concrete by Kovalska
Title:
Christmas Not War
Category:
Single Region or Market / CSR
Annual ID:
OS23_CE007S
Award:
2023 Design Bronze Pencil
Agency:
ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Denol web studio / Kyiv + Forma Production agency / Kyiv
Client:
Concrete by Kovalska
Title:
Christmas not war
Category:
Out of Home / Series
Annual ID:
OS23_DE053B
Award:
2023 Music & Sound Craft Bronze Pencil
Agency:
Human + Ruffian / Los Angeles + Watson & Co / New York
Client:
Forma
Title:
The Boy and the Moon
Category:
Original Music / Score - Short Form
Annual ID:
OS23_MS018B
Award:
2023 Out of Home Merit Award
Agency:
ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Denol web studio / Kyiv + Forma Production agency / Kyiv
Client:
Concrete by Kovalska
Title:
Christmas not war
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS23_OH060M
Award:
2023 Design Merit Award
Agency:
ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Dontstop PR agency / Kyiv + Forma Production agency / Kyiv
Client:
Concrete by Kovalska
Title:
Christmas not war
Category:
Out of Home / Brand Installations
Annual ID:
OS23_DE151M
Award:
2023 Branded Entertainment Merit Award
Agency:
ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Denol web studio / Kyiv + Forma Production agency / Kyiv
Client:
Concrete by Kovalska
Title:
Christmas Not War
Category:
Experiential / Brand Installations
Annual ID:
OS23_BE075M
Award:
2023 Design Merit Award
Agency:
Hoban Construction / Seoul + Pluxity / Seoul + Paulus Co., Ltd. / Seoul + Hidden Figures / Seoul
Client:
Hoban Construction + Pluxity
Title:
Shared Safety
Category:
Digital Design
Annual ID:
OS23_DE129M
Award:
2023 Out of Home Merit Award
Agency:
ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Denol web studio / Kyiv + Forma Production agency / Kyiv
Client:
Concrete by Kovalska
Title:
Christmas not war
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS23_OH071M
Award:
2023 IP & Product Design Merit Award
Agency:
Hoban Construction / Seoul + Pluxity / Seoul + Paulus Co., Ltd. / Seoul + Hidden Figures / Seoul
Client:
Hoban Construction + Pluxity
Title:
Shared Safety
Category:
Integrated Digital & Physical Product / In-Market
Annual ID:
OS23_IP028M
Award:
2022 Moving Image Craft Gold Pencil
Agency:
Blacksmith / New York + FIG / New York + Epoch Films / New York
Client:
Zillow
Title:
The Journey
Category:
Visual Effects / Single
Annual ID:
OS22_MI013G
Award:
2021 IP & Products Merit Award
Agency:
LIFULL / Tokyo
Client:
LIFULL
Title:
Bamboo Sweets
Category:
Physical Product
Annual ID:
OS_IP21_019M
Award:
2020 Design Gold Pencil
Agency:
Dentsu Inc. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client:
Mori Building Co., Ltd.
Title:
Mori Building Brand movie DESIGNING TOKYO
Category:
Moving Image / Single
Annual ID:
OS_DE20_039G
Award:
2020 Moving Image Craft Gold Pencil
Agency:
Dentsu Inc. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client:
Mori Building Co., Ltd.
Title:
Mori Building Brand movie DESIGNING TOKYO
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI20_028G
Award:
2020 Moving Image Craft Silver Pencil
Agency:
Dentsu Inc. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client:
Mori Building Co., Ltd.
Title:
Mori Building Brand movie DESIGNING TOKYO
Category:
Craft - Editing / Single
Annual ID:
OS_MI20_019S
Award:
2020 Design Merit Award
Agency:
Ogilvy / Hong Kong
Client:
Foundry 852
Title:
Space to Create
Category:
Typography / Dynamic / In Motion
Annual ID:
OS_DE20_108M
Award:
2020 Moving Image Craft Merit Award
Agency:
DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client:
Mori Building Co., Ltd.
Title:
Mori Building Brand movie DESIGNING TOKYO
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_050M
Award:
2017 Cross-Platform Merit Award
Agency:
Arnold Worldwide / Boston + HAVAS SPORTS & ENTERTAINMENT / Boston
Client:
National Association of Realtors
Title:
Real Estate Phil’s-osophies
Category:
Brand Transformation
Annual ID:
OS_CP17066M
Award:
2016 Design Bronze Pencil
Agency:
Ogilvy Group Thailand / Bangkok
Client:
Noble Development Public
Title:
Define the Difference
Category:
Consumer - Collateral Design / Promotional Items - Single or Series
Annual ID:
DE16010B
Award:
2016 Design Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
Noble Development Public
Title:
Define the Difference
Category:
Innovation - Package Design / Package Design
Annual ID:
DE16239M
Award:
2016 Design Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
Noble Development Public
Title:
Define the Difference
Category:
Consumer - Collateral Design / P.O.P. & In-Store - Series
Annual ID:
DE16098M
Award:
2016 Design Merit Award
Agency:
ANTI / Oslo
Client:
Oslo S Utvikling, DNB Eiendom, KLP Eiendom, Braathen Eiendom
Title:
Barcode Visual Identity
Category:
Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
Annual ID:
DE16224M